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When I first launched Wilden Oche, I could only dedicate about 5% of my week to it. Between a full-time role and daily responsibilities, I didn’t have much time to invest. Honestly, I didn’t expect much to come of it—but that tiny sliver of focused effort proved enough to spark real traction. This experience taught me a powerful lesson: big impact often comes from small, consistent bets. It’s easy to wait for the “perfect moment” to start something new or to think you need unlimited resources to make a meaningful difference. But often, it’s the deliberate, incremental actions that create the momentum needed for real change.
For Wilden Oche, those small steps were more than just tasks—they were experiments in creativity, strategy, and connection. Every client touchpoint we designed, every idea we tested, and every conversation we had added up. Each small move compounded, shaping a foundation that allowed the agency to grow more than I ever imagined. What makes this approach especially powerful is that it’s repeatable and scalable. The principle doesn’t only apply to starting a business; it applies to every project, event, or initiative we work on.
In arts and culture, in particular, impact is rarely instant. It’s the cumulative effect of small, thoughtful actions—curated moments, meaningful experiences, and authentic connections—that drives audience engagement and long-term results. By focusing on consistent effort, even in small increments, we can create measurable outcomes and lasting impressions. That’s why at Wilden Oche, we approach every project through this lens. We design brand experiences, exhibitions, and events with the understanding that every interaction counts, no matter how small. These micro-actions build momentum, deepen engagement, and ultimately accelerate growth—turning ideas into impact.
The 5% rule also reminds us to take risks early and start imperfectly. Waiting for everything to align perfectly often leads to paralysis. But starting with what you can manage—however limited—opens doors to opportunities, insights, and connections that would never appear if you waited. Growth doesn’t happen in leaps; it happens in steady, intentional steps.
So, here’s a question to consider: if you only had 5% of your time to invest in something that truly matters, where would you put it? Which idea, project, or experiment could you start today that would compound into meaningful impact tomorrow for your organization? The boldest moves don’t always require bold leaps—they often start quietly, in the spaces we least expect, with just a fraction of our resources. And those are the moments that shape the future.
Fatima Bocoum
Founder, Wilden Oche
