Hi there, I am Fatima Bocoum—a New York–based experience designer, marketer, and curator. Over the past seven years, I attended hundreds of exhibitions and cultural programs around the world—from the US to Europe, the Middle East, and Africa. Time and again, I noticed a recurring issue: a disconnect between online and onsite experiences, paired with uninspired marketing, that left audiences underwhelmed. Only a handful of institutions had mastered it—not necessarily the biggest, but those that understood the cost of complacency.
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With 15 years of marketing and design expertise, I am bringing my skills to the arts and cultural sector, crafting dynamic, strategy-backed experiences—both online and onsite—that deliver material impact. My Concept-to-Activation integrated marketing methodology is designed to grow attendance, expand institutional partnerships, and strengthen the loyalty of patrons and collectors.
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In the past four years alone, I launched over 500 concepts and campaigns, ran continuous A/B tests, and collaborated with global leaders such as Condé Nast on the launch of Vogue Club, David Yurman on their Holiday Gift Guides, and American Express Global Travel on identifying their most opportune customer segments. Along the way, I discovered something fascinating: regardless of background, people share common psychological triggers that influence decision-making. Leveraging these insights, I consistently outperformed targets, boosting key performance metrics by 45%.

This is what I bring to the table—measurable returns on your investment through impact that moves audiences, authenticity that builds trust, and brand connections that create lasting momentum.