Opportunity
Sophie Cooper, a Manchester-based jam entrepreneur has embarked on a journey to create sustainable products by repurposing leftover fruits, vegetable oils, and rinds from her jam venture into unique and eco-friendly soaps. With a growing interest in sustainability and eco-conscious consumerism, there's an opportunity to leverage Sophie's innovative approach to soap making to meet the demand for natural and cruelty-free skincare products.
Solution
Drawing inspiration from Manchester's rich history and cultural heritage, Sophie has developed a line of three unique soaps, handcrafted with care in her kitchen. These soaps are made exclusively from organic fruits and vegetables, ensuring a sustainable and environmentally friendly approach to skincare. Free from animal fats and cruelty and dermatologically tested for safety, Sophie's soaps offer consumers a guilt-free option that aligns with their values of sustainability and ethical consumption.
Impact
By infusing her products with the spirit of Manchester's industrious and pioneering ethos, Sophie has not only created a line of sustainable soaps but also crafted a brand narrative that resonates with the city's identity. The incorporation of the iconic Manchester worker bee symbolizes the collective spirit of the city's inhabitants bold thinkers, radical pioneers, and industrious workers. Through her Mancunian brand, Sophie celebrates Manchester's legendary legacy while offering consumers a tangible connection to their communities and values.
