A BRAND EXPERIENCE AGENCY

Pre-Event

Phase 1: Decode, Strategize & Plan

Développement de concept

A focused synthesis of our research—highlighting behavioral patterns, cultural signals, unmet needs, and emerging opportunities that inform creative and strategic direction.

We identify the insights others overlook—ensuring your exhibitions, festivals, programs, or activations go beyond maintaining the status quo to exceed expectations. This positions your institution as a leader in the field, setting a new benchmark for audience engagement.

Concept Development

Plan marketing

We shape creative pathways that are both compelling and feasible—so you can move forward with confidence, knowing the entire experience forms a cohesive end-to-end journey that resonates deeply, reflects your values, and positions your events and activities as defining moments within the cultural landscape.

Activation Planning (Pre-Event, In-Event, Post-Event)

Feuille de route produit

We craft a comprehensive plan that weaves every element into a seamless, end-to-end journey—leaving nothing to chance, enticing your audiences at every turn, and maximizing your return on investment.

Pre-Event

Phase 2: Design, Prototype & Validate

Experience Design

A look, feel, and flow design of the concept across all relevant touchpoints—ranging from the website and social media to physical spaces—integrating storytelling, interface design, spatial layout, and product elements appropriate to the context. When working with third-party collaborators or partners, this step emphasizes close coordination to guarantee a cohesive, unified experience.

We create immersive and coherent experiences across channels, ensuring your audience receives a consistent and compelling narrative that builds anticipation and deepens engagement.

Prototyping

The concept comes to life through visual prototypes—whether interactive digital mockups, spatial models, or experiential walkthroughs—that enable early testing and alignment among stakeholders.

This step transforms ideas into concrete expressions, allowing teams to visualize user interactions and adjust creative or functional elements. Prototypes serve as both communication tools and testing grounds, bridging the gap between imagination and implementation, enabling you to evaluate and refine the experience with confidence, minimize risks, and ensure readiness for launch.

Feedback Loop & Validation

Presentation and testing of prototypes to gather detailed feedback, which informs iterative refinements that enhance clarity, coherence, and overall impact.

Through structured feedback sessions—whether internal reviews or audience testing—we identify friction points and uncover new insights. This phase ensures that all elements of the experience work in harmony and meet the expectations of users and stakeholders alike, resonating authentically and performing effectively once live.

Pre-Event

Phase 3: Production, Technology Activation & Quality Assurance

Asset Production

Creation of all required materials—digital, print, spatial, and experiential—aligned with tone, style, and functional needs, in close partnership with any third party involved in a collaboration or sponsorship.

Our goal is to ensure every deliverable is clear, consistent, and contributes to a cohesive experience—completed ahead of schedule so the event can launch confidently, without last-minute scrambling.

Technology Activation

Integration and testing of all systems, platforms, and tools to support the experience across both frontend and backend.

We ensure all tech works as intended so that digital campaigns and interactive experiences run smoothly and are easy to use—strengthening the reputation of your museum, fair, gallery, or festival.

Quality Control & Optimization

Systematic review of all assets to confirm accuracy, consistency, and platform readiness.

We fine-tune each asset for performance—ensuring everything is optimized for the context in which it will be used.

Pre-Event

Phase 4: Go-live

Experience Launch & Phased Campaign Rollout

A strategic, staged rollout of all assets—aligned with the activation plan, audience behavior, and key milestones—ensures smooth delivery across platforms, social media, email, SMS, and physical environments.

We build predictable momentum by delivering the right content to the right audience at the right time, maximizing engagement and driving measurable outcomes, including increased ticket sales, memberships, donations, collector engagement, and secured sponsorships.

Live Monitoring, Performance Tracking & Optimization

Real-time monitoring ensures our team quickly addresses any technical, operational, or logistical issues before they affect the audience experience. This proactive approach preserves audience satisfaction and safeguards your brand’s integrity from start to finish.

Simultaneously, analytics tools track audience engagement, content performance, and key metrics in real time, providing clear visibility into what’s working and what needs adjustment. This data-driven insight enables agile decision-making, transparent reporting, and a foundation for continuous improvement and lasting impact.

Using live data and audience feedback, we continuously refine assets, timing, and touchpoints throughout the activation period. These ongoing optimizations keep your content relevant and resonant across channels, maximizing engagement, effectiveness, and return on investment.

Stakeholder Communication

Ongoing reporting and coordination with internal teams and external collaborators.

We keep everyone informed. This fosters trust and collaboration, ensuring alignment on success metrics and next steps—and confidence in the activation’s progress and outcomes.

In-Event

Live Content Creation

On the ground to document and elevate key moments—artist talks, collector visits, installations in motion.

We create content that carries the story forward, authentically through compelling photos, videos, and other media in real time, capturing the essence of the event. This ensures genuine storytelling that supports documentation and reporting for fundraising and ongoing engagement in line with the strategic objectives, strengthening your cultural positioning, deepening public engagement and building your archive.

Onsite & Digital Activation

Oversee the real-time deployment and coordination of physical and digital activations—whether it’s an interactive installation, branded signage, a livestream setup, or curated digital engagement (social media prompts, QR-linked content, newsletter triggers).

Working from the strategic plan, we ensure every piece is where it needs to be, when it needs to be, and functions as intended—mobilizing production staff, coordinating with technical teams, and providing live troubleshooting to maintain quality. This upholds the integrity of the message and brand throughout the event ecosystem, reinforcing visibility, consistency, and audience connection.

Real-Time Monitoring

Operational and performance indicators tracking across platforms—from attendance flow and engagement touchpoints onsite to impressions, shares, and audience sentiment online.

Using a combination of live feedback, analytics dashboards, and coordination with on-ground teams, we quickly identify bottlenecks (like traffic congestion, inactive zones, or declining digital reach), allowing for on-the-spot interventions. This agile response model ensures your event runs smoothly, maximizes audience impact in the moment, and sets the stage for informed post-event debriefs.

Post-Event

Digital Outreach & Stakeholder Communication

Clear, timely follow-up reinforces engagement with key audiences—visitors, artists, partners, patrons, and collectors.

Through curated social posts, personalized emails, SMS messages, and thoughtfully designed post-event kits, we help sustain momentum and foster appreciation. Our team crafts tailored surveys that capture both emotional resonance and actionable feedback—asking what moved people, what they remember, and what they’d change. These insights help deepen trust, nurture long-term relationships, and enhance future programming that speaks meaningfully to your audiences.

Performance Analysis

A structured analysis of what worked—logistically, creatively, emotionally, and in terms of brand perception—guides iterative improvement.

Rather than relying on numbers alone, we combine attendance data and digital engagement metrics with testimonials, qualitative observations, and brand equity indicators. This holistic approach assesses not just performance, but resonance: what lingered, what mattered, and how your brand was experienced and remembered. You gain a clear picture of how well the event aligned with the activation plan and organizational objectives, and how future adjustments can enhance impact, meaning, and long-term brand value.

Insights & Impact Report Delivery

A cohesive report distills and communicates the event’s cultural, social, and strategic significance. Blending visuals, survey data, testimonials, and forward-looking recommendations, we craft a compelling narrative that speaks to both internal and external stakeholders.

The result is a beautifully designed document that not only supports donor reporting and institutional engagement but also informs future strategy. These insights situate your work within a broader ecosystem of cultural relevance—opening doors to new partnerships, opportunities, and lasting impact.

A Complex Arts & Cultural Ecosystem—How we help you navigate it

Phase 1: Decode, Strategize & Plan

Développement de concept

Concept Development

Activation Planning (Pre-Event, In-Event, Post-Event)

Feuille de route produitWe craft a comprehensive plan that weaves every element into a seamless, end-to-end journey—leaving nothing to chance, enticing your audiences at every turn, and maximizing your return on investment.

Phase 2: Design, Prototype & Validate

Experience Design

Prototyping

Feedback Loop & Validation

Phase 3: Production, Technology Activation & Quality Assurance

Asset Production

Technology Activation

Quality Control & Optimization

Systematic review of all assets to confirm accuracy, consistency, and platform readiness.We fine-tune each asset for performance—ensuring everything is optimized for the context in which it will be used.

Phase 4: Go-live

Experience Launch & Phased Campaign Rollout

Live Monitoring, Performance Tracking & Optimization

Stakeholder Communication

Ongoing reporting and coordination with internal teams and external collaborators.We keep everyone informed. This fosters trust and collaboration, ensuring alignment on success metrics and next steps—and confidence in the activation’s progress and outcomes.

Live Content Creation

Onsite & Digital Activation

Real-Time Monitoring

Digital Outreach & Stakeholder Communication

Performance Analysis

Insights & Impact Report Delivery

Performance

Interface

Experience

Branding

Product

Interaction

Design

Interface

Experience

Branding

Product

Interaction

Research & Strategy

Interface

Experience

Branding

Product

Interaction

Feuille de route produit

We craft a comprehensive plan that weaves every element into a seamless, end-to-end journey—leaving nothing to chance, enticing your audiences at every turn, and maximizing your return on investment.

Systematic review of all assets to confirm accuracy, consistency, and platform readiness.

We fine-tune each asset for performance—ensuring everything is optimized for the context in which it will be used.

Ongoing reporting and coordination with internal teams and external collaborators.

We keep everyone informed. This fosters trust and collaboration, ensuring alignment on success metrics and next steps—and confidence in the activation’s progress and outcomes.